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OPTML

Services

What the studio is engaged to do.

Six areas of work. Most engagements combine two or three of them rather than buying one in isolation.

01

Creative direction

Setting the visual and narrative direction for a campaign, launch, or ongoing content program, then holding that standard across everything produced against it.

  • Concept and treatment development
  • Art direction and visual language
  • Direction across an ongoing content program

02

Motion design & animation

Designed and animated video, from short launch films to longer-form brand and platform pieces.

  • Animated brand and campaign films
  • Launch and announcement videos
  • Kinetic typography and title systems

03

Brand systems

The reusable rules a company applies to its own work: type, color, logo behavior, motion, and layout, documented so an in-house team can run without the studio.

  • Brand guidelines documents
  • Logo and identity systems
  • Typographic and color systems
  • Motion and animation standards
  • Packaging and print artwork

04

Product & UI animation

Animation that explains software. Interface demos, feature walkthroughs, and product overview films built from real UI rather than stock abstraction.

  • Product overview and explainer films
  • UI motion and interaction demos
  • Feature launch and release videos

05

Digital product design & development

Design and build of marketing sites and front-end product surfaces, taken through to a deployed, working result.

  • Marketing and campaign sites
  • Interface and interaction design
  • Front-end build and deployment
  • Design system implementation

06

Content retainers

A fixed monthly scope of video and design output for teams that need a continuous stream of work rather than a single project.

  • Agreed monthly deliverable volume
  • Ongoing creative direction
  • Priority scheduling
  • Consistent format and template systems

Engagements & billing

How the studio is engaged and paid.

Fixed-price projects

Scoped from a written brief and quoted as a single project fee. Billed in milestone installments tied to defined phases of the work rather than as one payment up front.

Monthly retainers

A recurring monthly fee covering an agreed scope of ongoing work. Billed monthly for the upcoming period and cancellable in line with the terms set out in the agreement.

Payments

Invoices are issued and card payments are processed through Square. Card statements show the charge as SQ* OPTML LLC.

Quotes

Every engagement is quoted individually against its brief. There is no published rate card, because scope, duration, and usage rights differ per project. Quotes on request.

Full terms are set out in the Terms of Service. Milestone, cancellation, and refund conditions are covered in the Refund & Cancellation Policy. Billing questions go to billing@optmlstudio.com.

Request a quote.

Send the deliverable, the deadline, and the budget range. You will get a written scope and a fixed price, or a retainer proposal if the work is continuous.

hello@optmlstudio.com